Top 15 Content Marketing Tools in 2023, Useful Articles

Content marketing is a crucial aspect of any digital marketing strategy. It involves creating and sharing valuable content to attract and retain a clearly defined audience. However, creating high-quality content that resonates with your target audience can be challenging and time-consuming. Fortunately, there are several content marketing tools available that can help streamline the process and improve the effectiveness of your content marketing efforts. In this article, we will explore the top 15 content marketing tools in 2023, categorizing them under content creation, SEO and analytics, and visuals, and highlighting their pros, cons, and pricing.

Content Creation

1. Gen Prose

GenProse is an AI-powered audio to text content tool that can convert audio, video, podcast and webinar links to SEO optimized content. It is simple and easy to use. Simply,

Copy the YouTube link
Paste it in Genprose
Generate your content

Pros:

Can generate unique articles quickly and at scale.
Offers a user-friendly and easy-to-use platform.
Saves time and increases productivity.
Allows you to regenerate content with the same context with multiple Personas and Tone.
Provides affordable pricing options, including pay-per-article and subscription plans.

Cons:

Limited customization options for generated content.
Proof reading and repurposing is needed.

Pricing:

Offers 3 free trials on signup. Uses a token based model where you can purchase more tokens to generate more content.

2. Articoolo

Articoolo is an AI-powered content creation tool that can generate unique articles based on a given topic or keyword. It uses natural language processing and machine learning algorithms to create high-quality content that is optimized for SEO.

Pros:

Can generate unique articles quickly and at scale.
Offers a user-friendly interface and easy-to-use platform.
Provides affordable pricing options, including pay-per-article and subscription plans.

Cons:

May not produce content that is as high-quality as human-written content.
Limited customization options for generated content.

Pricing:
Articoolo offers a pay-per-article pricing model, with prices starting at $1.99 per article. They also offer subscription plans that start at $9.99 per month.

3. Clearscope

Clearscope is an AI-powered content optimization tool that helps improve the quality and relevance of your content. It analyzes your content and provides recommendations for improving it based on SEO best practices.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides actionable recommendations for improving content quality and relevance.
Integrates with popular content management systems, including WordPress and HubSpot.

Cons:

May not be as effective for highly technical or niche topics.
Limited customization options for generated content.

Pricing:
Clearscope offers a subscription-based pricing model, with prices starting at $350 per month.

4. Grammarly

Grammarly is a popular writing assistant tool that helps improve the quality and clarity of your writing. It checks your content for grammar, spelling, and punctuation errors and provides suggestions for improving it.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides actionable recommendations for improving writing quality and clarity.
Integrates with popular content creation tools, including Microsoft Word and Google Docs.

Cons:

May not be as effective for highly technical or niche topics.
Limited customization options for generated content.

Pricing:
Grammarly offers a free plan with limited features. They also offer premium plans that start at $11.66 per month.

5. HubSpot Blog Ideas Generator

The HubSpot Blog Ideas Generator is a free tool that helps generate blog post ideas based on a given keyword or topic. It provides a list of potential blog post titles that can be used as inspiration for creating content.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a list of potential blog post titles that can be used as inspiration for creating content.
Free to use.

Cons:

May not provide highly specific or niche blog post ideas.
Limited customization options for generated content.

Pricing:
The HubSpot Blog Ideas Generator is free to use.

6. Portent's Content Idea Generator

Portent's Content Idea Generator is a free tool that helps generate creative and engaging content ideas based on a given keyword or topic. It provides a list of potential content ideas that can be used as inspiration for creating content.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a list of potential content ideas that can be used as inspiration for creating content.
Free to use.

Cons:

May not provide highly specific or niche content ideas.
Limited customization options for generated content.

Pricing:
Portent's Content Idea Generator is free to use.

SEO and Analytics

7. Ahrefs

Ahrefs is a popular SEO tool that helps improve the visibility and ranking of your website. It provides a range of features, including keyword research, site audit, and backlink analysis.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a range of features for improving SEO and website visibility.
Integrates with popular content management systems, including WordPress and Shopify.

Cons:

May be more expensive compared to other SEO tools.
Limited customization options for generated content.

Pricing:
Ahrefs offers a subscription-based pricing model, with prices starting at $99 per month.

8. Google Analytics

Google Analytics is a popular web analytics tool that helps track and analyze website traffic and user behavior. It provides a range of features, including traffic analysis, conversion tracking, and audience segmentation.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a range of features for tracking and analyzing website traffic and user behavior.
Integrates with popular content management systems, including WordPress and Shopify.

Cons:

May require some technical knowledge to set up and use effectively.
Limited customization options for generated content.

Pricing:
Google Analytics is free to use.

9. SEMrush

SEMrush is a popular SEO and marketing tool that helps improve the visibility and ranking of your website. It provides a range of features, including keyword research, site audit, and backlink analysis.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a range of features for improving SEO and website visibility.
Integrates with popular content management systems, including WordPress and Shopify.

Cons:

May be more expensive compared to other SEO tools.
Limited customization options for generated content.

Pricing:
SEMrush offers a subscription-based pricing model, with prices starting at $119.95 per month.

10. Yoast SEO

Yoast SEO is a popular WordPress plugin that helps improve the SEO of your website. It provides a range of features, including content analysis, keyword optimization, and XML sitemap generation.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a range of features for improving SEO and website visibility.
Integrates with WordPress, the most popular content management system.

Cons:

May not be as effective for non-WordPress websites.
Limited customization options for generated content.

Pricing:
Yoast SEO offers a free plan with limited features. They also offer premium plans that start at $89 per year.

Visuals

11. Adobe Creative Cloud

Adobe Creative Cloud is a popular suite of creative tools that includes Photoshop, Illustrator, and InDesign. It provides a range of features for creating high-quality visuals, including images, graphics, and videos.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a range of features for creating high-quality visuals.
Integrates with other Adobe software, including Adobe Stock.

Cons:

May be more expensive compared to other creative tools.
Limited customization options for generated content.

Pricing:
Adobe Creative Cloud offers a subscription-based pricing model, with prices starting at $20.99 per month.

12. Canva

Canva is a popular graphic design tool that offers a wide range of design elements, including stock photos, illustrations, templates, and more. It revolutionized the design world by providing simple graphic design tools accessible to users of all experience levels.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a vast library of pre-designed templates that can be customized to fit individual needs.
Provides basic photo editing options, making it a versatile tool for creating social media posts, presentations, blog images, and more.

Cons:

Limited customization options for generated content.
Some premium content may be more expensive compared to other alternatives.

Pricing:
Canva offers a free plan with limited features. They also offer premium plans that start at $9.99 per month.

13. Freepik

Freepik is a popular platform that offers a vast collection of free and premium graphic resources, including photos, vectors, and illustrations. It provides a range of features for creating high-quality visuals.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a vast collection of free and premium graphic resources.
Offers a variety of content categories and themes.

Cons:

Limited customization options for generated content.
Some premium content may be more expensive compared to other alternatives.

Pricing:
Freepik offers a free plan with limited features. They also offer premium plans that start at $9.99 per month.

14. Piktochart

Piktochart is a popular platform that offers a range of features for creating infographics, presentations, and other visual content. It provides a user-friendly interface and easy-to-use platform.

Pros:

Offers a user-friendly interface and easy-to-use platform.
Provides a range of features for creating infographics, presentations, and other visual content.
Integrates with popular content management systems, including WordPress and HubSpot.

Cons:

Limited customization options for generated content.
Some premium content may be more expensive compared to other alternatives.

Pricing:
Piktochart offers a free plan with limited features. They also offer premium plans that start at $24.17 per month.

15. Unsplash

Unsplash is a popular platform that offers a vast collection of free high-resolution photos. It provides a range of features for creating high-quality visuals.

Pros: